How Farmers Market Fruits And Vegetables Feed Hungry Locals
How A Leisurely Lunch Ended Up Transforming The Northwestern Suburbs
Have you been impacted by Leslie Hendricks?
Have you visited the “New Hope Community Farmer’s Market?” Have you sauntered by the “Market in the Valley” in Golden Valley? Did you participate in the first annual “Holiday Craft Fair” in Golden Valley during the holidays last year? Have you worked or volunteered at PRISM or NEAR — or perhaps been helped by these food shelves?
If you have done any of these things, your life has been enriched by the creativity and hard work of Leslie Hendricks.
It all Began …
Harken back to 2008. Do you remember when KMart’s parking lot held only cars? Can you remember a time when you could only purchase veggies in Golden Valley at supermarkets?
One day that year, Leslie Hendricks went out for a walk at lunch. The sunshine made her think of gardens and fresh vegetables — which led to a yearning for a farmer’s market close to home. Not being a person prone to idle daydreaming, she brainstormed during that walk about a way to bring the idea to fruition. And that’s how it all began.
How in the world do you start a farmer’s market?
This was the question running through Leslie’s mind as she contemplated having a farmer’s market. She had no experience with markets, knew no farmers and wasn’t sure where to begin. But, did that deter her — No, indeed!
Her first stop was New Hope City Hall. Luckily for her, everyone from the mayor to the city council was enthused with the idea right from the start. The only catch was that New Hope had no resources to get it going.
When the powers-that-be asked Leslie whether she could run the market, Leslie replied, “Why not?” An excellent question. It turns out that Leslie’s passion is contagious.
Friend Kristine Frey was the first to jump in and has been involved since in all projects. A short time later, Leslie had corralled a board of directors and Paul Zimmer from Courey, Kosanda and Zimmer who offered to provide legal help for a greatly reduced fee. When Kathy Hemken became mayor, she became a supporter also.
It’s now been 4 years and, at latest count, there are about 55 vendors involved each Saturday.
So much left over produce — hmmm …
The market was a success right from the start. Farmers and craftspeople quickly heard about the quality of the market and clamored to join. But, Leslie didn’t stop there.
She realized that quite a bit of food was left over at the end of each Saturday market. She called the Food Emergency Network for a suggestion and was connected to PRISM and NEAR. Sharon Pleimling, a volunteer for PRISM jumped in with both feet. She arranged to pick up the leftover vegetables for the food shelf and, when Leslie suggested that PRISM have a presence each week to accept donated clothing, food and other items, she organized the volunteers.
Last year, 116 volunteers worked at the market for a total of 432 hours. This program has been an enormous boon for the food shelves. In 2011, 12,755 pounds of vegetables were donated!
Our seniors are interested, but …
The second year, Leslie and Sharon teamed up with Jim Cook, of PRISM’s Faith Partner Board, to provide transportation to area seniors who were very interested in the market, but had no way to get there. Another great innovation to help area residents was born.
And then, more brainstorming
At the end of the second year, Leslie was sitting at the laundromat watching clothes spin around which, naturally, caused her brain cells to activate as well. She thought about the fact that there was still a lot of produce left over after the Saturday market.
“Aha!” she thought, “Why not start a Sunday market?”
She and Kristine put their heads together and decided to consider Golden Valley as a venue. With the support of Golden Valley Mayor Linda Loomis and City Manager, Tom Burt, they soon organized the “Market in the Valley.”
After two years, approximately 30 vendors participate in this Golden Valley farmer’s market. Another success!
But, what about the winter?
OK — so summers are filled with great veggies, crafts and events. But, things are quiet in the winter. Too quiet for Leslie and Kristine. This past year, they initiated a holiday craft fair with a portion of the proceeds donated to PRISM.
What a dynamo — is she resting now?
Resting? Not a chance!
Leslie, Kris and Linda are now working on creating recipes to help people learn how to cook simple, quick, healthy meals with these great fruits and vegetables.
Many customers haven’t cooked before with kohlrabi or eggplant. Market in the Valley to the rescue! Cooking demos are being planned for the upcoming market season to help people understand how to take advantage of this wonderful food. And, a local business has asked them to help set up a market at its site.
Wow! I bet you can’t wait for summer now
You will soon be able to visit the markets and meet Leslie in person. Be sure to thank her for all the hard work she has done to make our area a better place to live.
The New Hope Community Farmers Market will be open Saturdays starting in June in the KMart parking lot at 4300 Xylon Avenue North, New Hope, MN. Also, if you’re so inclined, Like and Share their Facebook page.
The Market in the Valley Farmers Market will be open Sundays starting June 24th at 7800 Golden Valley Road, Golden Valley, MN. Please, don’t forget, if you like what they’re doing, Like and Share their Facebook page, too.


























